How Much Money Do You Get On Tiktok for 1 Million Views (2025 Rates)

TikTok creators can expect to earn $20 to $40 when their videos hit 1 million views through the standard Creator Fund. The good news is that newer programs pay much better, with creators making $100 to $600 for the same number of views.

TikTok has grown into a social media giant with over 1 billion monthly active users. Since 2020, the platform’s payment structure has seen major improvements. Creators typically earn $0.02 to $0.04 per 1,000 views through the original Creator Fund[-4]. The launch of Creativity Program Beta in 2023 changed everything. This program pays up to 20 times more than previous rates. Creators can now earn between $400 and $1,600 once they reach that million-view mark.

This piece breaks down TikTok’s payment structure for 2025. You’ll learn the view count needed to start earning and what drives your earnings up or down. We’ll look at every monetization program available and show you smart ways to boost your income as a TikTok creator.

How much does TikTok pay for 1 million views in 2025?

TikTok’s Creator Rewards Program pays content creators $400 to $1,000 for videos reaching 1 million views in 2025. This is a big deal as it means that creators can earn much more money compared to previous payment structures.

TikTok Creator Rewards Program payout range

The Creator Rewards Program replaced the old Creator Fund and now offers better compensation by a lot. Creators who hit the million-view milestone can earn between $400 and $1,000.

Your position in this range depends on several factors:

• Video length (minimum one minute videos perform better)
• Originality of content
• Watch time metrics
• Audience participation levels
• Geographic location of viewers

Some creators report even higher earnings under the right conditions. Videos that perform exceptionally well can earn more than $1,000 per million views. The platform rewards videos that keep viewers watching longer.

Comparison with previous Creator Fund rates

The Creator Rewards Program shows a dramatic difference from the previous Creator Fund. TikTokers used to earn only $0.02 to $0.04 per 1,000 views under the old system. This meant about $20-$40 for a million views.

This table shows how much creator compensation has improved:

Program	Payment per 1,000 views	Payment for 1M views
Creator Fund (Old)	$0.02-$0.04	$20-$40
Creator Rewards Program (2025)	$0.40-$1.00+	$400-$1,000+

The new program pays up to 20 times more than the previous Creator Fund. This addresses creators’ complaints that the old rates were “underwhelming and not enough for the effort put into every TikTok”.

Estimated earnings per 1,000 views

The Creator Rewards Program’s current payout structure typically ranges between $0.40 and $1.00 per 1,000 views. These rates are the foundations for calculating your potential earnings as content grows.

Your video could earn:

• 10,000 views: $4-$10
• 100,000 views: $40-$100
• 500,000 views: $200-$500
• 1,000,000 views: $400-$1,000

Some sources suggest higher earnings, with top-performing content potentially earning $4.00 to $8.00 per 1,000 views. Other sources share more conservative estimates of $0.50 to $1.00 per 1,000 views.

These figures represent direct payments from TikTok. Successful creators earn much more through brand deals, affiliate marketing, and merchandise sales. These additional income streams often exceed their TikTok earnings by a wide margin.

Understanding TikTok’s monetization programs

TikTok creators can make money in several ways beyond just earning per view. You need to know about all of TikTok’s payment programs to make the most money as a creator. Here are the four main ways creators can earn on TikTok in 2025.

1. Creator Rewards Program (2024–2025)

TikTok’s Creator Rewards Program shows how the platform has changed its approach to paying creators. This program replaced the original Creator Fund and pays by a lot more for views – between $400-$1,000 per million views.

To qualify for the Creator Rewards Program, you must:

• Have at least 10,000 followers
• Maintain a minimum of 100,000 video views within the last 30 days
• Be at least 18 years old
• Have an account in good standing
• Post original content that follows TikTok’s community guidelines

The program rewards longer videos (over one minute) and bases payments on views, engagement, and watch time. You’ll get paid monthly through direct deposit once you earn at least $10.

2. Creativity Program Beta

The Creativity Program Beta exists in some regions as a bridge between the old Creator Fund and the current Creator Rewards Program. Creators who make videos longer than one minute are the target audience for this program.

This program pays better than the original Creator Fund but less than the current Creator Rewards Program. The biggest difference is how it focuses on watch time instead of views. Creators must keep their viewers watching until the end to earn more.

Creators still in this program should switch to the Creator Rewards Program when they can since it usually pays better.

3. Creator Marketplace for brand deals

TikTok’s Creator Marketplace connects brands with creators for sponsored content. Brand deals through the Marketplace are a big deal as it means that creators can earn much more than view-based programs.

Brands can use this platform to:

• Search for creators based on niche, audience demographics, and performance metrics
• Directly negotiate rates for sponsored content
• Track campaign performance

The Marketplace gives creators several benefits:

• Access to brands looking for TikTok partnerships
• Tools to show your engagement rates and audience demographics
• Optimized communication and payment processing

Brand deals pay nowhere near what you’d get from views alone. Rates start from hundreds and can reach thousands per post based on your follower count and engagement.

4. Live Gifts and Diamonds

The virtual gifting system is another way to make money, especially if you’re good at live streaming. Viewers can buy and send virtual gifts during LIVE sessions, which turn into Diamonds in your account.

You can exchange these Diamonds for real money, though TikTok takes a cut from each transaction. Creators usually get about 50% of the gift value after TikTok’s share.

You’ll need these to access LIVE features and the gifting system:

• At least 1,000 followers
• To be at least 18 years old
• An account in good standing

LIVE sessions can bring in serious money for creators who make interactive content that gets viewers excited about sending gifts.

Smart creators use all four of these money-making methods together to build multiple income streams rather than depending only on view-based earnings.

When does TikTok start paying you?

TikTok starts paying creators after they join the Creator Rewards Program. You need to meet specific eligibility criteria before receiving your first payment. Let’s look at what it takes to start making money from your content.

Minimum follower and view requirements

Making money on TikTok requires hitting two important numbers at the same time. Your account needs at least 10,000 followers. Your videos must also get at least 100,000 video views within the last 30 days. These numbers apply to all TikTok’s major monetization programs.

Each video in the Creator Rewards Program needs at least 1,000 qualified views to start earning. A qualified view happens when a real person watches your content naturally on their For You feed for more than five seconds. Views from promotions, bots, and disliked content don’t count toward this total.

Eligibility by region and age

The Creator Rewards Program is available in these countries:

• United States
• United Kingdom
• France
• Germany
• Spain
• Italy
• Japan
• South Korea
• Brazil

You must be at least 18 years old to join any TikTok monetization program. This rule applies strictly across all regions without exceptions.

Your account needs a clean record without breaking TikTok’s Community Guidelines or Terms of Service. Even small violations can stop you from earning money temporarily or permanently.

Video content guidelines and restrictions

Meeting account requirements doesn’t guarantee every video will make money. TikTok has strict rules about what content qualifies for payment.

Videos must be at least one minute long to qualify for the Creator Rewards Program. This shows TikTok’s move toward longer videos that compete with YouTube Shorts and Instagram Reels.

Your content must be original and created by you. This means:

• Stitches and duets don’t qualify for monetization
• Lip-syncing videos aren’t eligible for payment
• Content featuring minors (under 18) as the main focus can’t make money

TikTok wants videos that “fit TikTok’s content mission to inspire joy and creativity in viewers”. Content that breaks community guidelines or contains inappropriate material loses monetization privileges. Multiple violations might get you kicked out of monetization programs permanently.

Getting a million views might earn you good money, but you must meet these basic requirements before TikTok pays you anything.

What affects how much TikTok pays you?

The money you make from 1 million TikTok views depends on several things beyond just views. TikTok uses a complex formula that looks at engagement metrics, audience characteristics, content quality, and posting strategy to calculate your Creator Rewards Program payout.

Engagement rate and watch time

Your engagement rate directly affects how much TikTok pays you through its “optimized rewards formula”. This vital metric works like this: [(Likes + Comments + Shares) / Total Views] × 100. Videos that get more engagement show up more often and earn more money.

These engagement levels show what you might earn:

• Excellent: 10% or higher (highly valuable to brands)
• Good: 5%–10% (attractive for monetization)
• Average: 3%–5% (moderate earning potential)
• Below Average: Under 3% (limited earning potential)

TikTok leads all social platforms with an average engagement rate of 2.5% by follower count. Watch time plays a key role too—videos that people watch all the way through get better algorithm promotion and higher payments.

Audience location and demographics

Your viewers’ location has a big effect on your earning potential. Creators whose audiences live in places with more spending power earn more per view. A creator with mostly US-based viewers earns more than an African-based influencer with the same number of views.

Your audience’s demographics and purchasing power determine how much brands value them, which leads to different payment rates in different regions.

Video length and originality

TikTok now rewards longer content and requires videos to be at least one minute long to qualify for the Creator Rewards Program. The platform pays based on “originality, play duration, search value, and audience engagement”.

Top creators get 72% more accumulated watch time per video view, which shows that original, quality content makes a huge difference in earnings.

Posting time and frequency

Your initial engagement jumps when you post while your audience is active. Research shows these are the best times to post:

• Tuesday at 5 p.m.
• Wednesday from 2 to 5 p.m.
• Thursday from 3 to 5 p.m.

TikTok suggests posting 1-4 videos per day. This keeps your profile active in the algorithm without sacrificing content quality. Regular posts help maintain your audience’s interest, which improves your visibility and potential earnings.

Other ways to make money on TikTok

TikTok creators can earn more than just view-based income. The platform provides multiple ways to make money that can substantially outperform the Creator Rewards Program. Let’s look at these alternatives that could boost your earnings.

Brand sponsorships and collaborations

Brand partnerships remain the most profitable way to earn on TikTok. Creators can earn $100-$10,000 per post based on their follower count. You don’t need massive followings to secure brand deals. Companies now value engagement more than follower numbers, so even creators with 10,000 followers can land partnerships.

Sponsored partnerships include:

• Fixed payment collaborations
• Product gifting arrangements
• Content creation for brand channels
• Account takeovers and co-creations
• Whitelisting (allowing brands to boost your content)

Affiliate marketing and TikTok Shop

Affiliate marketing lets you earn commission by promoting products. You get a percentage of each sale made through your tracking link. TikTok’s algorithm makes this work well by helping your content reach the right audiences.

TikTok Shop makes selling easier through:

• LIVE Shopping sessions to showcase products as they happen
• Shoppable videos with tagged products
• Customizable in-app store pages

Selling your own products or services

Your TikTok following can help sell physical or digital items. TikTok Shop lets you list products right in the app, making it simple for viewers to buy.

Digital products such as courses, templates, or e-books can be highly profitable since they need no inventory or shipping.

Offering coaching or consulting

Service professionals can make money from their expertise with TikTok’s Service+ feature during LIVE sessions. This tool helps you:

• Display your services professionally
• Show your credentials to build trust
• Get leads while keeping viewers on your stream
• Earn through subscriptions and premium content

Using TikTok LIVE for tips and gifts

Viewers can send virtual gifts bought with TikTok coins during LIVE broadcasts. These gifts turn into diamonds in your account, which you can exchange for cash.

TikTok takes about 50% commission and requires $100 minimum for withdrawal. The LIVE Subscriptions feature also lets followers pay monthly fees to get exclusive perks, badges, emotes, and subscriber-only chats.

Conclusion

TikTok has improved its creator compensation by a lot in 2025. Creators now earn between $400 and $1,000 for videos reaching 1 million views through the Creator Rewards Program. This is a big deal as it means that the previous Creator Fund rates of $20-$40 per million views. Without doubt, the platform listened to creator feedback and built a more rewarding monetization structure.

All the same, direct view-based earnings are just one piece of the TikTok monetization puzzle. Your actual payout depends on engagement rates, watch time, audience demographics, and content originality. Videos longer than one minute with high viewer retention usually earn at the higher end of the payment spectrum.

The first step is meeting eligibility requirements before you start creating content. A creator needs at least 10,000 followers, 100,000 monthly views, and must be 18 years or older to access TikTok’s monetization programs. On top of that, these programs aren’t available everywhere, so check if your region qualifies.

The improved Creator Rewards Program offers substantial payouts, but brand partnerships remain the most profitable opportunity on TikTok. Creators with modest followings can secure brand deals worth hundreds or thousands of dollars per post. Like brand deals, affiliate marketing, selling products through TikTok Shop, and using LIVE features for virtual gifts are great ways to earn more than direct platform payments.

Consistent posting is the key to success on TikTok. Share high-quality, original content 1-4 times daily when your audience is most active to maximize your visibility and earnings. Getting to 1 million views might seem tough at first, but the financial rewards and various monetization opportunities make TikTok a viable platform to turn your social media presence into steady income.

FAQs

Q1. How much does TikTok pay for 1 million views in 2025?

In 2025, TikTok’s Creator Rewards Program pays between $400 and $1,000 for videos reaching 1 million views. This is a significant increase from previous rates, with exact earnings depending on factors like engagement and watch time.

Q2. What are the eligibility requirements for TikTok’s monetization programs?

To qualify for TikTok’s monetization programs, you need at least 10,000 followers, 100,000 video views in the last 30 days, be 18 years or older, and have an account in good standing. The program is available in select countries, including the US, UK, and several European nations.

Q3. What factors affect how much you earn on TikTok?

Your TikTok earnings are influenced by engagement rate, watch time, audience location and demographics, video length and originality, and posting frequency. Higher engagement, longer watch times, and audiences from regions with higher consumer spending power typically result in better payouts.

Q4. Are there other ways to make money on TikTok besides view-based payments?

Yes, there are several other monetization methods on TikTok. These include brand sponsorships and collaborations, affiliate marketing through TikTok Shop, selling your own products or services, offering coaching or consulting, and receiving tips and gifts during TikTok LIVE sessions.

Q5. How does TikTok’s Creator Rewards Program compare to the previous Creator Fund?

The Creator Rewards Program offers significantly higher payouts compared to the old Creator Fund. While the Creator Fund paid about $20-$40 per million views, the new program pays $400-$1,000 or more for the same view count, representing up to a 20-fold increase in potential earnings.