A logo is an important visual component for any business, small or large. It is the first thing people notice about your business when they visit your website or purchase your product.

If it is visually compelling enough, it can easily be "tattooed" in people's minds and attract them to your business.

Creating a memorable logo is worth the time and effort. However, for small businesses, having enough budget to hire a professional logo designer might be an issue. That's where logo makers come in, allowing even those without a design background to create logo designs in seconds.

While there are thousands of such online tools available, they differ in features and functionality. So, it is better to test a few before choosing the final one.

We tested several logo design tools for you and reviewed how each one works, along with their pricing plans. You can also check our final verdict for each tool to make the selection process easier.

Here is a quick cheat sheet of the tools.

User experience

Pricing

Trustpilot rating

Design.com

Smooth, fast navigation, intuitive workflow, built-in AI chat, free high-resolution downloads

A wide selection of free logos and other designs; paid plans start at $3/month (billed annually)

4.7 / 5 ⭐

BrandCrowd

Easy-to-use, well-organized interface, built-in AI chat, fast preview and download

Free logos, business cards, websites and designs, paid plans start at $5/month (billed annually)

4.7 / 5 ⭐

Logo.com

Fast and user-friendly, but answering multiple questions before editing can be time-consuming

Limited free downloads; paid plans start at $12/month

4.6 / 5 ⭐

Turbologo

Fast and smooth, but lengthy questionnaire and no built-in AI chatbot for editing

Logo creation is free; paid downloads start at $14.99

4.3 / 5 ⭐

Top Logo Design Tools: Tested and Reviewed

1 – Design.com

Design.com is the first tool to review in the list because it is not a general online logo maker. It is a complete design platform with both professional templates and AI-powered branding solutions. Even if you lack the creative mind for branding and design, the tool provides all the necessary starting points and steps to build a full branding identity.

Right after entering the website, in the “Logos” section, there is a large selection of popular keywords and top industries (such as architecture, fashion, restaurants, and more) to choose from.

From logos to business cards, social media covers and posters, to even building a website, all of this is possible through Design.com features.

It is also worth noting that all the individual designs are copyright-protected.

  • Rated 4.7 out of 5 ⭐ on Trustpilot by 3000+ real users who highlight the platform’s seamless user experience, user-friendliness, and the ability to create professional, custom, and high-quality design solutions.

How it works

To show you how the tool works, we have tested the logo design process from the very beginning to final file download.

Step 1: Start by jotting down your design ideas, business name, and keywords in an AI-powered idea box to get tailored kickoff templates.

Step 2: We typed “Pawvora Kitchen” as an example name for our dog food business, along with its example slogan and got access to around 15,000 recommended logo designs.

Step 3: After selecting the desired template, we were then redirected to a dashboard, allowing us to customize the experience and refine our logo. Here, you can choose from 62,000+ vector shapes and unique fonts (525+ exclusive fonts), add your preferred text, and even an animation style.

Need anything tailored to your needs? A built-in AI chat is at your assistance to help you bring your design ideas to life in seconds.

Step 4: After you are done, you can download your logo in high-resolution formats (PNG, SVG, PDF, or JPG) and animated files (GIF and MP4). You can also save your progress to access and refine it later.

Pricing

With Design.com, you get access to a large library of free logos, business cards, and other design elements.

As your project grows and you need more functionality, you can choose from three pricing plans, each with its own features.

  • Starter (Logo pack): $3 billed annually, with unlimited logo edits, social media posts, and high-resolution and vector logo files.
  • Value (Logo pack + website): $4 billed annually, everything in Starter + a website builder
  • Premium (Logo pack + website and more): $5 billed annually, everything included in previous two plans + link in bio and digital business cards

By downloading a free logo, you can also access 50+ design tools, a free website builder, link in bio creator, and a free digital card maker. And to download the designs created through the design tools, you will need the Premium subscription.

Final Verdict

  • The tool stands out with its rich library of 500,000+ creative design templates available for further customization according to your preferences. Not limited to this selection, you can always use the built-in AI chatbox to further enhance the design and go beyond the given colors, fonts, or shapes – all through your own imagination and AI capabilities.
  • We have not encountered any speed or quality issues throughout the design process. The results were displayed right away, without heavy loading or disruptions.
  • The navigation through sections was smooth, fast, and the step sequence was easy to follow.

2 – BrandCrowd

Next up is BrandCrowd, a full-package logo making and branding software. BrandCrowd allows users to start creating their branding identity from scratch, with no requirement to have design skills or experience.

  • Rated 4.7 out of 5 ⭐ on Trustpilot by 9000+ real users who mostly shared positive insights on the platform’s user experience and the final design product.

Anyone, from small businesses to freelancers and simply individuals, can have access to a large pool of free logo templates, business cards, websites, or other design elements, which are created by professionals themselves.

After choosing, you can also customize them and get exclusive rights to your designs. All designs are commercially safe to use.

And if you have no idea where to begin, such as you only have your business name or description, start with BrandCrowd’s AI logo generator, which will help you start the process based on your information.

And that’s what we tested below.

How it works

Step 1: After entering the AI logo generator tool and using the same example business name we used on Design.com, we provided a short description of what our business is about and what services we provide.

Step 2: Then we hit “Generate” and received around 10,000 logo design templates, each with unique style and colors. Notably, the system also generated keywords based on our description to make the logo making process more specific.

Step 3: After choosing our preferred one, we were redirected to a special dashboard for further customization. We could change everything from the text to layout and colors. Over 750+ fonts are also available for use. Just like in Design’s case, a built-in AI chat interface is available for more flexible and tailored changes.

With a Preview button, you can have a general look on how you logo will look like on different branding elements, such as business cards or posters. Not sure about the design? Keep editing or proceed to download it right away.

Pricing

BrandCrowd offers a range of completely free logos, business cards, websites, and other designs, along with free access to its website builder, link in bio creator, and digital business card maker after downloading the free logo.

Users also get access to 50+ design tools, although downloading designs created with these tools requires a Premium subscription.

And these are BrandCrowd’s pricing plans, each including its features and tools:

  • Starter (Logo + 50 design tools): $5 billed annually, with unlimited logo edits, social media posts, and high-resolution and vector logo files.
  • Value (Logo pack + 50 design tools + website): $6 billed annually, everything in Starter + a website builder
  • Premium (Logo pack + 50 design tools + website and more): $7 billed annually, everything included in previous two plans + link in bio and digital business cards

Final Verdict

  • BrandCrowd is another perfect tool for instant logo making and branding creation. With over 380,000 logo templates and over 1 million design templates in total, even the most “stuck in process” users can get their desired outcomes.
  • The platform itself is quite easy to use, with well-organized sections and tools (such as popular keyword or industry sections), so that users are not lost throughout the process.
  • The final preview and download were fast, with high-resolution files available for free.

3 – Logo.com

Logo.com is another AI-powered logo maker that makes it possible to start creating and editing a logo from scratch, simply by typing a business name and answering several questions regarding the business.

There are also dedicated starting sections for creating logos for different apps (such as TikTok), industries (like clothing), and branding materials (like stickers).

You can choose from over 1,200 branded templates for social media posts, business cards, email signatures, and ads, all automatically filled with your logo, colors, and fonts.

You also get a full commercial license for your designs to use them for products, packaging, advertising, and anywhere else needed.

  • Rated 4.6 out of 5 ⭐ on Trustpilot by 2000+ users who mostly highlighted the possibility of getting instant, creative, and individual solutions.

To see how it works, we have tested the AI logo maker for our example business name, as used in the above tools.

How it works

Step 1: To begin, you need to enter your business name.

Step 2: Then, you are asked several questions about your business, including:

  • Industry
  • Your slogan
  • Preferred logo colors
  • Business stage (whether still an idea or an existing one)
  • Preferred branding materials

Step 3: After answering all these questions, you are then redirected to the editing dashboard, where you can choose from already-accessible colors, fonts, and icons. You can also custom-generate icons and texts using built-in AI tools.

Pricing

Once the design was finished, we could download logos for free, but only with a limited number. To save more logos, we needed to upgrade the plan, starting at $12 (billed monthly).

Final Verdict

  • Based on our own logo creation experience, the process was fast and easy. However, answering a series of questions before editing felt somewhat time-consuming compared to entering detailed prompts and keywords directly in a chatbox, as offered by Design.com and BrandCrowd.
  • The platform was user-friendly, with easy navigation between the sections.

  1. Turbologo

Next on our list is Turbologo, an online logo maker, allowing users to design and edit logos for free. Just like Logo.com, the designs are based on your business name information and your answers to several questions regarding your business.

You need no design skills or experience, nor freelancer quotes, to start your logo design.

With Turbologo, apart from creating logos, you can also create business cards, email signatures, or generate business names.

And to get initial inspiration, you can first review logo ideas for different industries:

  • Rated 4.3 out of 5 ⭐ on Trustpilot by 1000+ users who mostly their positive experience with Turbologo. The negative reviews mostly referred to the paid download of the logo design.

How it works

Step 1: To start logo making, enter your business name first.

Step 2: Proceed with answering several questions about your business, such as:

  • Your industry
  • Slogan
  • Closest style to your business
  • Preferred colors and symbols

Step 3: The final step is editing the logo template. You can choose from a wide variety of styles, icons, shapes, or texts to customize your logo.

Pricing

The logo creation itself is free. However, downloading the final result without watermarks requires purchasing the paid plans:

  • Lite: $14,99 (One logo in low quality)
  • Standard: $29,99 (All logo files + extended access to AI services)
  • Business: $59,99 (Everything to start a business + AI website builder)

Final Verdict

  • Just like in previous cases, Turbologo’s logo creation process was fast and easily accessible. The platform worked smoothly without disruptions.
  • The customization begins with answering several questions regarding your business, where you can also choose preferred colors and symbols. More advanced editing is possible through the editing dashboard.
  • Both on Logo.com and Turbologo, the process of answering questions was long. Even the AI logo generator required answering the same questions after entering the business name.
  • Compared to Design.com, BrandCrowd, and Logo.com, Turbologo lacked a built-in AI chatbot to make the editing process more tailored to your needs. By so, you were limited to choosing from the ready-made shapes, symbols, or fonts.

So, Which One to Go For?

As you can see, all the tested tools have similarities in logo creation steps, but may vary in features or final download procedures. Therefore, we strongly recommend testing all of them individually to identify the one that fits your branding needs and budget the most.

We recommend starting with Design.com or BrandCrowd, as the functionality of these tools, along with provided templates, vectors, and fonts, was by far the largest. We will especially highlight the AI chatbox interface, which allows us to generate logos in seconds based on our given description and keywords.

Test, create, and let your imagination run wild, as logo makers today offer endless design capabilities for everyone!