TikTok Influencers Earnings Revealed: Real Numbers From Top Creators (2025)

TikTok influencers are setting new standards for digital fame with their incredible 2025 earnings. The platform’s breakthrough star Charli D’Amelio, who first hit 100 million followers, now pulls in an estimated $17.5 million yearly from her massive following of 154.3 million. These numbers barely scratch the surface of what top creators earn.

The earnings of TikTokers change by a lot based on their audience size. Nano-influencers who have 1,000 to 10,000 followers can earn $50 to $150 per post. This is nowhere near what mega-influencers with over 1 million followers make – they command $10,000 or more for each branded content piece. Most TikTok influencers earn between $15,000 and $25,000. Top performers like Khaby Lame ($5 million) and Addison Rae ($8.5 million) show this is a big deal as it means that the average figures.

This piece breaks down TikTok influencers’ earnings for different follower levels. You’ll learn the actual income of the platform’s biggest stars and discover their multiple revenue streams that build their impressive wealth. The financial reality behind those viral dance videos and comedic sketches might surprise you.

How much do TikTok influencers make in 2025?

TikTok creators in 2025 earn $0.02 to $0.04 per 1,000 views through the Creator Fund program, which means about $20-$40 for every million views. The new Creator Rewards Program pays much better at $0.40 to $1.00 per 1,000 views, letting creators earn $400-$1,000 when their videos hit a million views.

Earnings per 1,000 views from Creator Fund

TikTok launched its Creator Fund in 2021 to pay eligible creators. The payouts are nowhere near what other platforms offer. Most creators get about $0.02 to $0.04 per 1,000 views (RPM – Revenue Per Mille).

These numbers break down like this:

• 100,000 views = about $2-$4
• 1 million views = $20-$40
• 10 million views = $200-$400

TikTok’s creator compensation has evolved with the Creator Fund becoming the Creator Rewards Program. This new program pays better rates, especially when creators make original, longer content that people love to watch. Creators who join this program can earn between $0.40 and $1.00+ per 1,000 views on content that qualifies.

Average income by follower tier

A creator’s earnings on TikTok depend a lot on their follower count. Here’s what influencers at different levels made per post in 2025:

Influencer Tier	Followers	Earnings Per Post
Nano-Influencers	1,000-10,000	$50-$150
Micro-Influencers	10,000-50,000	$150-$500
Mid-Tier Influencers	50,000-500,000	$500-$5,000
Macro-Influencers	500,000-1M	$5,000-$10,000
Mega-Influencers	1M+	$10,000+

Micro-influencers with 10,000-100,000 followers often make more from brand deals compared to their size. Macro-influencers who have over 500,000 followers earn from multiple sources like ad shares, sponsorships, and merchandise. Creators who focus on finance, tech, education, or business usually get the best RPMs and brand partnerships.

Median and top-end earnings

NeoReach’s Creator Earnings and Insights Industry Report shows that TikTok influencers typically earn between $15,000 and $25,000. This gives us a better picture than the average yearly earnings of $131,874, which top earners push up by a lot.

Here’s how TikTok influencer earnings break down:

• 48% earn less than $15,000 yearly
• 9% make between $15,000 and $25,000
• 7% earn $25,000-$35,000
• 5% make $35,000-$50,000
• 11% earn $50,000-$75,000
• 5% make $75,000-$100,000
• 6% earn $100,000-$150,000
• 7% make $200,000 or more

Almost half of all TikTok influencers make less than $15,000 a year, and only about a third earn enough to make it their full-time job. The platform’s top creators show what’s possible at the highest level – Charli D’Amelio ($17.5 million), Dixie D’Amelio ($10 million), and Addison Rae ($8.5 million).

Earnings breakdown by influencer type

TikTok content creators earn vastly different amounts based on their follower count. Each level of influence comes with its own income range. Both aspiring creators and brands need to know these differences to set realistic goals and budget properly.

Nano-influencers (1K–10K followers)

Nano-influencers might have smaller audiences, but their followers trust them deeply and stay highly engaged. These creators can make $50 to $300 per sponsored post, though some reports show earnings of $20 to $150 per post.

Their authentic voice and focused niches help them earn through:

• Product gifts and samples
• Small brand deals
• Local business tie-ups

These creators’ high engagement rates make them an economical choice for brands that want real connections with audiences rather than just numbers.

Micro-influencers (10K–50K followers)

Micro-influencers hit the perfect balance of reach and engagement. They can charge $150 to $500 per sponsored post. This group sees steady paid work, and some can make up to $400 per post.

Their rates change based on content quality, niche focus, and who their followers are. Micro-influencers in money-making niches like finance or tech tend to earn more than those in crowded markets.

Mid-tier influencers (50K–500K followers)

Mid-tier status brings bigger earning potential. These influencers charge $500 to $5,000 per sponsored post. The exact amount depends on follower count and engagement numbers.

Industry data shows most earn between $750 and $3,500. At this level, brand deals come more regularly, and creators can add different income streams beyond sponsored posts.

Macro-influencers (500K–1M followers)

Big brands love macro-influencers, who typically charge $5,000 to $10,000 per post. Some reports show rates of $3,500 to $10,000, which change based on niche and engagement.

Take Withloveleena, a TikTok influencer with 526,000 followers and a strong 5.85% engagement rate. She makes about $844 to $1,266 per post. This shows how good engagement can matter more than just having lots of followers.

Mega-influencers (1M+ followers)

Mega-influencers sit at TikTok’s top tier. With over 1 million followers, they charge at least $10,000 per post, and some can make $250,000 or more for one piece of content. These creators have become true celebrities.

To cite an instance, see Meredith Duxbury with 18.7 million followers. She can earn $29,000 to $45,000 per post even with a modest 2.01% engagement rate. This proves that raw follower numbers really count at this level.

Most successful TikTok influencers make their money from sponsored posts and brand deals. In fact, 66.9% of creators say this is their main income source. Content quality, audience type, and negotiation skills affect earnings at every level.

Top TikTok earners and their real income

TikTok’s biggest stars have turned their social media following into empires worth millions. These creators use their huge fan base to grab brand deals, start businesses, and break into mainstream entertainment.

Charli D’Amelio – $17.5M

TikTok’s queen Charli D’Amelio rules the platform with 154.3 million followers. This 20-year-old powerhouse earned about $17.5 million in 2024, making her TikTok’s top earner. She started with dance videos and lifestyle content, and now brands pay around $250,000 for a single sponsored post. Her success includes partnerships with Dunkin’ Donuts and Hollister. She’s branched out with her own reality TV show and launched a shoe line with her sister Dixie. Her net worth now stands at $45 million.

Khaby Lame – $5M

Khaby Lame stands as TikTok’s most followed creator with 162.1 million followers. His wordless reactions to unnecessarily complex life hacks bring in about $5 million yearly. Big names like Hugo Boss, Binance, and Hollywood studios have lined up to work with him. Brands now pay between $500,000 and $850,000 for his sponsored posts.

Addison Rae – $8.5M

Dance moves made Addison Rae a TikTok sensation with 88.8 million followers. She pulls in roughly $8.5 million annually and has expanded into acting, music, and business ventures. Brands shell out $50,000 to $80,000 for her TikTok posts, sometimes even $90,000 for sponsored content. Her monthly TikTok earnings range from $57,836 to $79,235, which could add up to $694,032 to $950,824 yearly if these numbers hold steady.

Bella Poarch – $5M

Bella Poarch shot to fame with lip-sync videos and now has 94.1 million followers. She makes about $5 million yearly from various sources, including her music career that took off after TikTok. Her monthly TikTok earnings sit between $15,196 and $20,818, potentially reaching $182,351 to $249,821 annually. She also earns well from Instagram ($92,400-$126,600) and YouTube ($55,300-$70,700).

Zach King – $3M

Zach King amazes 82.1 million followers with magic tricks and visual effects. His TikTok content brings in about $3 million yearly. His monthly earnings range from $49,144 to $67,327, which could total between $589,725 and $807,923 annually if sustained. His total income across platforms is much higher, with YouTube bringing in most of his digital earnings.

How TikTok influencers make money

TikTok influencers build their income through multiple revenue streams and turn their content creation into long-term businesses. These creators rarely count on just one way to make money. They combine different approaches to earn more.

Brand partnerships and sponsorships

Brand deals are the biggest money maker for most TikTok creators. About 66.9% of creators say this is their main source of income. Nano-influencers (1K-10K followers) can earn $20-$150 per post. Micro-influencers (10K-50K followers) get $250-$400. Mid-tier creators (50K-500K followers) bring in $750-$3,500.

Macro-influencers (500K-1M followers) make $3,500-$10,000. Mega-influencers (1M+ followers) can ask for $10,000-$250,000+ per post. Brands love TikTok collaborations because creator-branded content gets 27% better ad recall than regular social media ads.

TikTok Creator Fund

The TikTok Creator Fund launched in 2021 with $200 million to pay creators based on how well their content performs. Creators must have at least 10,000 followers, 100,000 video views in the last 30 days, and be 18 or older to qualify. This program has grown into the Creator Rewards Program, which pays better rates for original, quality videos. Creators get monthly payments in USD, but they must earn at least $50 to cash out.

Live gifts and donations

TikTok LIVE viewers can buy virtual gifts that show up on screen right away. These gifts turn into Diamonds based on popularity, which creators can swap for real money. TikTok takes about half the gift value as commission. A creator gets around $1 for 200 Diamonds (worth 400 coins). Some top live streamers make $200-$3,000 per hour during their broadcasts.

Merchandise and product lines

TikTok influencers often launch their own branded merchandise. This strategy builds community engagement, spreads brand awareness when fans use products, and gives creators full creative control. Creators can sell their items directly through TikTok Shop, so followers can buy without switching apps.

Affiliate marketing and paid links

TikTok creators earn commissions by promoting products through affiliate links. Commission rates usually range from 5-25% depending on what’s being sold. TikTok’s algorithm helps affiliate marketers reach new audiences naturally. Some creators make $5,000-$10,000 monthly with solid affiliate strategies.

What affects how much TikTokers earn?

TikTok creators’ earnings in 2025 depend on much more than just their follower count. Raw numbers give you first earning opportunities, but other factors play an equally big role in how much money creators make.

Engagement rate and audience loyalty

Brands looking for partnerships now care more about engagement rates than raw follower numbers. Companies in 2025 prefer creators with 2-5% engagement rates over those who have bigger but less active audiences. A creator with 50,000 loyal followers often makes more money than someone with 200,000 passive ones. TikTok’s algorithm rewards content that gets more interactions and thus encourages more views, which leads to better earning opportunities.

Niche and content type

Creators who focus on finance, technology, and fitness tend to attract brands with deeper pockets. These specialists can charge premium rates because of their expertise and targeted audience demographics. Yes, it is true that payment rates change based on audience demographics, location, and seasonal trends.

Video quality and consistency

Quality beats quantity when it comes to the algorithm’s ranking. Videos with HD quality, good lighting, and clear audio perform better. Creators who post three to five times weekly see better growth without losing quality.

Cross-platform presence

Being active on multiple platforms helps creators earn more. Those who maintain a strong presence on at least three platforms earn 2.4 times more than creators who stick to just one. This strategy also protects their income if TikTok changes its policies.

Negotiation and business skills

Most 2025 influencers work with talent agencies that get 30-50% better rates than solo negotiations. These agencies take 10-20% as commission. Creators who know how to negotiate well can maximize their earnings, especially when they work with several brands at once.

Conclusion

TikTok influencers make very different amounts of money based on their follower count, engagement, and business sense. Top creators like Charli D’Amelio rake in a whopping $17.5 million yearly, while almost half of TikTok influencers earn less than $15,000 a year.

These income gaps help new creators know what to expect. The Creator Rewards Program now pays better than before, letting creators earn $400-$1,000 per million views instead of just $20-$40 from the old Creator Fund. Most successful TikTokers don’t just rely on the platform’s money-making features.

Brand partnerships are the main source of income for 66.9% of creators of all sizes. Smart influencers also broaden their earnings through merchandise sales, affiliate marketing, and content on other platforms. This mix of income sources separates long-term careers from quick viral hits.

Follower count isn’t everything, as our analysis shows. Earning potential depends by a lot on engagement rates, content niches, and video quality. Creators who build loyal, engaged audiences in valuable niches often make more money than those with bigger but inactive followings.

TikTok’s earning potential will keep changing as the platform grows. Few creators reach TikTok’s highest levels of fame and fortune, but talented content creators have amazing chances to build real careers. Understanding these earning standards helps chart your TikTok trip, whether you want to become the next Charli D’Amelio or just earn from your creative passion.

FAQs

Q1. How much do top TikTok creators earn annually?

Top TikTok creators can earn millions annually. For example, Charli D’Amelio, the platform’s highest earner, made an estimated $17.5 million in 2024. Other top earners include Addison Rae at $8.5 million and Khaby Lame at $5 million per year.

Q2. What are the average earnings for TikTok influencers based on follower count?

Earnings vary widely based on follower count. Nano-influencers (1K-10K followers) typically earn $50-$150 per post, while mega-influencers (1M+ followers) can make $10,000 or more per sponsored content piece. Mid-tier influencers (50K-500K followers) generally earn between $500-$5,000 per post.

Q3. How do TikTok creators make money besides the Creator Fund?

TikTok creators earn money through various channels, including brand partnerships and sponsorships, live gifts and donations, merchandise sales, and affiliate marketing. Many successful creators diversify their income streams across these different options to maximize their earnings.

Q4. What factors affect a TikToker’s earning potential?

Several factors impact a TikToker’s earnings, including engagement rate, content niche, video quality, posting consistency, cross-platform presence, and negotiation skills. High engagement rates and valuable niches like finance or technology can lead to higher earnings, even with fewer followers.

Q5. How much does TikTok pay per view through its Creator Fund?

Through the TikTok Creator Fund, creators typically earn between $0.02 and $0.04 per 1,000 views. This translates to approximately $20-$40 for every million views. However, the newer Creator Rewards Program offers improved rates of $0.40 to $1.00 per 1,000 views for eligible content.