Twitter's transformation into X hasn't stopped its growth as the 12th most popular social media platform worldwide. The platform boasts 611 million monthly active users, though some sources suggest a lower count of 388 million. User numbers dropped by roughly 32-33 million after Musk took over.

The platform's influence remains strong with 245 million daily active users. American users spend about 34 minutes and 6 seconds on the platform each day. X continues to draw significant traffic with 4.4 billion visits this year. On top of that, it generated over $744 million in revenue during the first half of 2024, despite the challenges that came with Musk's leadership.

Let's take a closer look at the latest Twitter statistics for 2024 and beyond. We'll cover everything from user demographics to money-making trends, and see how X's rebranding has revolutionized the platform's core features and user experience.

Twitter in 2025: Key Numbers at a Glance

The switch from Twitter to X has changed the platform in ways nobody expected. Let's look at the latest Twitter stats in 2025 to see how this social media giant has evolved under Elon Musk.

Total monthly active users (MAU)

X's monthly active user numbers vary based on the source. This shows just how tricky it is to measure social media activity in today's scattered digital world. The best estimates put X at about 650 million monthly active users in early 2025. Other reliable reports suggest around 611 million active users worldwide.

The numbers tell different stories. X's owner Elon Musk said the platform hit 600 million monthly active users in May 2024. CEO Linda Yaccarino gave a different figure, announcing "over 500 million" monthly active users in her official statement.

Some sources paint a different picture. Their estimates range from 415.3 million to as few as 388 million users. These varying numbers show how complex it is to track user activity on the platform.

The stats make one thing clear – X still has a massive user base. It ranks as the 12th most popular social media platform globally. If X keeps developing new features and expanding worldwide, it might reach 700 million monthly average users by late 2025.

Daily active users (DAU) and usage time

Daily numbers give us a better look at how people use the platform. Current stats show X has about 245 million daily active users. Different estimates put this number between 240-300 million. X officially says it has "200 to 250 million" daily active users worldwide.

The platform counts 237.8 million users as "monetizable daily active users" – people who can see ads. This means over 57% of X's users log in every day, showing strong loyalty despite the controversial name change.

People's time on X varies quite a bit since Musk took over. Company data shows users spend about 32 minutes daily on the platform. American users stay a bit longer at 34.1 minutes per day, or exactly 34 minutes and 6 seconds by some counts.

Some reports tell a different story. They suggest users only spend 11 minutes per day on average, adding up to just 3.7 hours monthly. This difference might come from changing user habits after the rebrand and updates to X's algorithm.

Revenue and monetization overview

X seems to be bouncing back after some tough financial times post-acquisition. The platform's U.S. ad revenue should grow by 17.5% to reach $1.31 billion in 2025. Global ad sales look set to rise by 16.5% to $2.26 billion.

This growth marks a turning point – it's the first time ad revenue has increased since Musk bought the platform. The advertising business remains smaller than it was in 2022, before the acquisition.

X makes money mainly through ads and data licensing/subscriptions. The platform earned about $3.40 billion in 2023, with ads bringing in 68% of that money. The first half of 2024 brought in $744 million ($405 million in Q1 and $339 million in Q2).

X hit a milestone with $1.20 billion in earnings before interest, tax, depreciation, and amortization (EBITDA) in 2023. This is huge compared to Twitter's $221 million loss in 2021, its final year as a public company. Musk's decision to cut 80% of Twitter's staff helped boost these profits by lowering costs.

User Demographics: Who’s Using X?

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The content needs specific data about Twitter users. Some essential statistics would help paint a clear picture. These include the ratio of male to female users and age group breakdowns. Information about users' education levels and income brackets would also be valuable. Recent demographic trends since the X rebrand could provide additional context.

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Global Reach: Where Twitter Users Are Located

X reaches users across continents, with its audience spread worldwide in different concentrations. Twitter statistics from 2025 show how the platform managed to keep its international presence even after rebranding. The location of these users helps us understand X's worldwide influence and where it might grow next.

Top countries by user count

The United States leads with 104 million active X users as of January 2025, making it the platform's biggest market. Japan comes in second with 70.9 million users, which shows how popular the platform is in East Asia.

Here are the top ten territories by active X users in 2025 that show X's reach worldwide:

  1. United States: 104 million users
  2. Japan: 70.9 million users
  3. Indonesia: 25.2 million users
  4. India: 24.1 million users
  5. United Kingdom: 22.9 million users
  6. Germany: 21.6 million users
  7. Turkey: 19.7 million users
  8. Mexico: 16.9 million users
  9. Brazil: 16.0 million users
  10. Saudi Arabia: 15.7 million users

Japan stands out with high adoption rates—about 60% of Japanese citizens have an X account, making it the country where the platform is most popular. India presents a different story. Despite its massive population of 1.4 billion, only 24.1 million Indians use the platform.

Regional growth trends

The way X's users spread across global regions reveals interesting patterns in twitter usage statistics since Musk. Eastern Asia and North America lead the way, together making up about 37% of the platform's worldwide audience.

South-Eastern Asia has become a key region with 73.5 million users, or 12.5% of all users worldwide. Western Asia also has a strong presence with 50 million users (8.5% of global total).

Early 2024 brought promising growth in several regions. Twitter usage statistics since Musk show people spent 9.5% more time on the platform during one week in January 2024.

Each region grew differently:

  • Japan: 26.6% increase
  • United Kingdom: 9% increase
  • Canada: 8.6% increase
  • United States: 7.4% increase

Japan's impressive 26.6% growth rate shows how well the platform connects with Japanese users. Middle Africa and Central Asia tell a different story, each making up just 0.1% of all users worldwide.

US vs. international user base

X's US and international user numbers show some interesting differences in how people use the platform and generate revenue. North America has 19.6% of X's global users, and the United States alone makes up about 17-18% of all users.

This smaller group of users brings in most of the money. The United States generates over 50% of the platform's total revenue despite having less than one-fifth of its users. This pattern hasn't changed much—in 2023, X earned $1.75 billion in the US while all other markets together brought in $1.65 billion.

Traffic numbers back up this US-focused engagement, with 25.03% of all X traffic coming from the United States—more than any other country. The old Twitter domain still gets 83.7 million visits in 2025, but X.com sees much more traffic with 4.4 billion visits.

X ranks as the 4th most popular social media platform in the US, coming after Facebook, Instagram, and Pinterest. About 22% of US adults use X, putting it on par with Reddit for US adoption.

These twitter user statistics point to both challenges and opportunities as the platform evolves. Japan's success shows room to grow, but the platform's dependence on US revenue means keeping and expanding its American audience remains crucial.

Twitter Usage Patterns and Behavior

The platform's role in today's digital world becomes clear as we learn about how users interact with X. User behavior on the platform shows complex patterns that have changed substantially over time, especially after its recent rebranding.

Average time spent on the platform

Different sources report varying amounts of time users spend on X. This reflects how hard it is to measure online activity accurately. Official data shows users spend an average of 34 minutes and 6 seconds daily on the platform. The platform ranks among the most engaging social networks. Other research suggests a shorter duration of about 11 minutes per day.

These different numbers show how user engagement has evolved since X's rebranding. American users tend to be more active. They spend about 31 minutes daily on the platform.

Users stay on the website for 12 minutes and 40 seconds. This duration exceeds all major platforms except YouTube and creates many opportunities to consume content.

X continues to report strong engagement numbers despite these variations. The platform sees more than 8 billion daily active user minutes in 2024. This averages to about 32 minutes per user across the platform's user base.

Top reasons people use Twitter

People love X because it entertains them. Research shows 81% of U.S. X users come to the platform to be entertained. Another study backs this up – 82% of users mainly visit for entertainment.

Users come to X for several other reasons too:

  • News consumption – 48% of users depend on X for news updates
  • Current events – 72% say X offers the latest commentary on live events
  • Connecting with interests – 70% stay connected with their passions
  • Brand engagement – 67% like seeing brands connect with current events
  • Social connection – 34% keep in touch with friends and family

These numbers explain X's staying power despite controversies. Users find multiple benefits on the platform, from news updates to entertainment. This makes X a unique and versatile social media experience.

Mobile vs. desktop usage

X thrives on mobile devices, with 80% of users choosing phones over computers. This social-first strategy changes how people share and consume content. Mobile users show 40% more engagement than desktop users and read content 60% faster.

Mobile devices display 93% of content shared on X. While other social platforms see similar trends, X stands out. The platform's quick-fire content works perfectly with mobile browsing habits.

Content creators and brands must optimize for mobile viewing. Short videos between 15-30 seconds get watched most often. Longer content often goes unwatched on phones.

Most common tweet types

User engagement patterns reveal interesting trends in tweet formats. 50% of all platform interactions come from retweets. This sharing culture defines X's core identity since it started.

Original X content appears in several forms that serve different purposes:

News and information tweets serve as the platform's backbone. Many accounts focus on spreading timely updates. Users build credibility through educational content, especially with how-to guides and instructions.

Entertainment tweets get lots of attention by mixing humor with current topics. Questions and conversation starters boost visibility in the algorithm.

Visual content performs exceptionally well. Video content gets 6 times more retweets than text posts. Live broadcasts (45%) and short clips (38%) lead to the most engagement.

X offers unique advertising opportunities for brands. Users spend 26% more time with ads on X compared to other social platforms. This suggests they respond better to authentic promotional content.

These usage statistics since Musk show that X maintains its core appeal. The platform continues to succeed as a live information network built on shareable content and active participation.

The X Rebrand: What Changed After Musk’s Takeover

Elon Musk bought Twitter and rebranded it to X. This change altered the social network's operations from its features to its corporate structure.

Timeline of the acquisition and rebranding

The trip from Twitter to X started in April 2022 when Musk announced he would buy the platform. He offered $44 billion and tried to back out, which led to legal issues. He completed the deal at the original price on October 27, 2022.

The rebranding moved faster afterward:

  • July 23, 2023: Musk announced the Twitter to X rebrand
  • July 24, 2023: The X symbol replaced the iconic blue bird logo
  • Late July 2023: Twitter.com began redirecting to X.com
  • August 2023: Mobile apps updated with X branding

Users were surprised by this quick transformation. The visual identity changed within weeks instead of the usual months needed for major rebrands.

Policy changes and feature rollouts

X made many changes under Musk's leadership that altered the platform's map:

The verification system changed with Twitter Blue (later X Premium). Verification became a subscription service instead of an identity confirmation tool. This changed how users identify trusted accounts.

Content moderation took a new direction. Musk called himself a "free speech absolutist." The platform brought back banned accounts and cut moderation staff. This raised concerns about more misinformation.

X added new features including:

  • Longer posts (up to 25,000 characters)
  • Better video options (up to 2 hours for paid users)
  • Creator monetization options
  • Priority ranking in conversations for subscribers
  • Knowing how to edit posts (for premium users)

These updates showed a clear break from Twitter's past. The platform moved toward Musk's dream of an "everything app" like China's WeChat.

Impact on user trust and sentiment

Much of the user base disliked the rebrand and related changes. Many users moved to platforms like Bluesky and Threads.

The verification changes hurt trust. Users found it hard to identify trustworthy accounts. The verification badge now shows who pays rather than who's authentic.

Brands worried about their content appearing next to controversial posts. Major companies like Apple, Disney, and IBM stopped advertising.

Notwithstanding that, X kept loyal users who liked the new features and greater freedom of expression. The platform stayed useful as an immediate information network despite the issues.

Layoffs and internal restructuring

The company saw its biggest changes internally. Musk cut about 80% of Twitter's 7,500 employees. These cuts hit every department from engineering to content moderation and marketing.

The company structure became leaner and more hierarchical. Musk first served as CEO before Linda Yaccarino took over in June 2023. This change focused on faster development cycles and what Musk called "hardcore" working conditions.

The team united operations and closed many international offices. San Francisco's headquarters got smaller, and some offices became sleeping areas during busy periods.

These internal shifts showed Musk's management style. He focused on streamlining processes over Twitter's previous employee-focused culture.

Revenue, Ads, and Monetization Trends

X's financial world has changed a lot over the last several years. The platform's 2024 Twitter statistics show both hurdles and ways to make money.

Annual revenue trends since 2020

The platform's revenue has steadily dropped since its peak in 2021. X made $5 billion in 2021, but earnings fell to $4.4 billion in 2022. The numbers dropped further to $3.4 billion in 2023, showing a 22% decrease from the previous year. This downward trend continued as first-half revenue reached only $744 million in 2024.

The total revenue settled at $2.5 billion in 2024, a 13.7% drop from last year. The platform lost half of its top 100 advertisers after Musk bought it. These advertisers had spent $750 million on ads in 2022.

The outlook for 2025 looks more promising. Projections suggest X's U.S. ad revenue might grow by 17.5% to $1.31 billion.

Ad revenue vs. subscription income

Ads still bring in most of X's money, though less than before. Ad revenue made up 68% of total earnings in 2024, down from the usual 75%. The platform earned about $1.7 billion from advertising and $800 million from subscriptions and data licensing.

Musk wants to vary income sources through X Premium subscriptions and creator programs. X Premium (formerly Twitter Blue) costs $11 monthly on mobile and $8 monthly on web. Users get verification badges and better features.

The platform launched Creator Revenue Sharing too. Creators with Premium subscriptions can earn money from verified engagements if they get at least 5 million organic impressions.

Revenue by region

The U.S. market dominates X's earnings. American users make up just 17% of the total but bring in over 50% of the platform's revenue.

X earned $1.75 billion from the US in 2023, while other markets together brought in $1.65 billion. This pattern continued in 2024, with $1.3 billion from the US and $1.2 billion from international markets.

Top industries advertising on X

Retail businesses lead X's advertising space among roughly 70,793 advertising companies. Small businesses with 1-10 employees make up most of Twitter's advertisers.

Major brands like Apple, IBM, Disney, and Warner Bros. Discovery stopped their campaigns after Musk took over, worried about content moderation. Ad revenue dropped as much as 71% in December 2022 because of this hesitation.

Conclusion

The transformation of Twitter into X stands as one of the most controversial yet resilient changes in social media history. Musk's takeover led to millions of users leaving the platform.

Yet X still boasts 611 million monthly active users and 245 million daily active users. These numbers might not match Facebook and Instagram's reach, but they make X the 12th most popular social media platform worldwide.

X's financial recovery shows promising signs after its post-acquisition decline. The platform's revenue has dropped since 2021. The U.S. ad revenue might grow by 17.5% to reach $1.31 billion by 2025. This number stays below what the platform earned before Musk bought it, which shows how his controversial decisions continue to affect the business.

The platform's user base spreads across the globe in interesting ways. The United States leads with 104 million users, while Japan follows with 70.9 million. American users generate over half of X's total revenue, even though they make up less than one-fifth of all users.

People still turn to X as their go-to source for immediate information. Users spend about 34 minutes each day on the platform to find entertainment, news, and current events. Mobile usage dominates the platform – 80% of users access X through their phones and stay 40% more engaged than desktop users.

The switch from Twitter to X changed everything about the platform. Musk brought big changes: new verification systems, longer character limits, and major staff cuts. Some users and advertisers left because of these changes, while others liked the new features.

X struggles to win back advertiser trust, but its core service remains valuable. The platform keeps developing toward Musk's dream of an "everything app." X's success depends on how well it balances state-of-the-art features with what users want. This balance might help reverse its declining user numbers and revenue. Right now, X shows both the strength and weakness of long-standing social platforms in today's fast-changing digital world.

FAQs

Q1. How many active users does X (formerly Twitter) have in 2025?

X has approximately 611 million monthly active users and 245 million daily active users as of 2025, making it the 12th most popular social media platform worldwide.

Q2. What are the top countries using X?

The United States leads with 104 million users, followed by Japan with 70.9 million users. Other top countries include Indonesia, India, and the United Kingdom.

Q3. How has X's revenue changed since Elon Musk's takeover?

X's revenue declined from $5 billion in 2021 to $3.4 billion in 2023. However, projections for 2025 indicate potential growth, with U.S. ad revenue expected to reach $1.31 billion.

Q4. What are the main reasons people use X?

The primary reasons for using X include entertainment (81% of users), news consumption (48%), staying updated on current events, connecting with interests, and engaging with brands.

Q5. How has the X rebrand affected the platform?

The rebrand brought significant changes, including a new verification system, expanded features like longer posts, and shifts in content moderation policies. It also led to mixed user reactions and temporary pauses in advertising from some major companies.