Circadian Optics stands as one of Shark Tank's most impressive success stories, with its current value reaching approximately $9 million. The company grows at an estimated 20% yearly, and this is a big deal as it means that initial market expectations.

The founder's pitch on Shark Tank turned into a soaring win. Amber Leong stepped up with a bold ask – $750,000 for just 10% equity, setting her company's value at $7.5 million. Her confidence made sense given the company's $4 million in actual sales and stellar 70% profit margin. The company's website traffic, sales, and social media presence shot up after the show aired.

This piece dives into the evolution of this circadian lighting Shark Tank success. You'll learn what pushed Amber Leong's net worth higher and why Circadian Optics light therapy lamp leads the market. The analysis also covers the company's changing valuation and projections for 2025.

Circadian Optics Net Worth in 2025

Based on the latest market analyzes, Circadian Optics' net worth in 2025 is projected to reach approximately $9-10 million, and it continues its soaring win since its Shark Tank debut. The company that started with a bold pitch has become a game-changer in the light therapy market.

How the valuation has changed since Shark Tank

Circadian Optics' financial experience shows remarkable growth. Amber Leong stepped into Shark Tank with a $7.5 million company valuation and asked for $750,000 for 10% equity. The actual deal with Mark Cuban and Lori Greiner adjusted this value to $3.75 million. They invested $750,000 for 20% equity and gave an extra $50,000 to Amber's parents.

The company's value didn't stay fixed. The Shark Tank exposure gave the company substantial momentum. The company had achieved $7.4 million in lifetime sales with annual revenue of $4 million before the show. The company managed to keep its growth steady instead of seeing a temporary "Shark Tank bump" that many businesses experience after TV exposure.

Thrasio, a company that specializes in acquiring Amazon businesses, bought Circadian Optics in 2021. This acquisition verified the company's business model and strengthened its market position.

Estimated revenue and growth rate

Circadian Optics now generates about $5 million in annual revenue. The company's profit margins remain strong, with earlier reports showing 25% profitability. These steady results have helped increase the company's value.

The market's broader viewpoint reveals more about the company's potential. The Circadian Optics Light Therapy Lamp market reached $100 million in 2024 and should hit $250 million by 2033. This shows a compound annual growth rate (CAGR) of 10.5% from 2026 to 2033.

The market grows because:

  • People know more about light therapy benefits
  • More cases of Seasonal Affective Disorder affect about 5% of the U.S. population
  • Remote working disrupts sleep cycles
  • Consumers focus on mental health solutions

Amber Leong net worth update

Amber Leong's entrepreneurial experience didn't end with the Shark Tank success and Thrasio acquisition. She co-founded G-Works Venture Studio, an internal venture studio of global food company General Mills in 2022.

She returned to the lighting industry with two new ventures. She created Nocturne, which makes solar-powered outdoor lamps with Bluetooth speakers, and co-founded Bask Lamp that specializes in rechargeable cordless portable lanterns. These ventures show her commitment to state-of-the-art lighting solutions beyond her original success.

Her personal net worth remains private, but her successful ventures and the Circadian Optics acquisition suggest substantial financial growth since Shark Tank. Her entrepreneurial motto to "choose creativity over certainty" has brought success both professionally and financially.

Amber Leong’s Journey to Shark Tank

Amber Leong's incredible story with Circadian Optics started well before the company reached its current multi-million dollar value. Her path shows how personal struggles can lead to trailblazing solutions that ended up creating substantial business value.

Early life and move to the U.S.

Amber Leong was born and raised in Malaysia with dreams that reached way beyond her homeland. She made a bold choice at age 20 to study in the United States. Her parents backed this dream by emptying their retirement savings to give her $20,000 for her trip. She left everything familiar behind to attend college in Minnesota without ever setting foot in America before.

Life wasn't simple at first. She struggled to adapt to Midwest life as an international student facing harsh winters in an unfamiliar culture. In spite of that, she pushed through her studies and earned both her undergraduate and MBA degrees. She landed a job in corporate America after graduation and started building her career.

Health challenges and inspiration for Circadian Optics

Her business story took an unexpected turn after a major health scare. She faced Toxic Shock Syndrome at just 25—a rare but deadly condition that left her with only a 50% chance to live. Her time in the hospital and recovery gave her a deep appreciation for life and taught her how fragile health can be.

Back on her feet, she noticed how Minnesota's long, dark winters drained her energy and affected her mood. Her research led her to find that there was light therapy to treat seasonal affective disorder and circadian rhythm issues.

The problem was that existing light therapy products looked ugly—they seemed more like medical equipment than something you'd want to display at home.

This gap in the market sparked what would become a multi-million dollar idea. She saw an opportunity: light therapy products that worked well and looked good enough for daily use.

Original product development and launch

She and her husband started Circadian Optics in 2016. They set out to create light therapy lamps that worked well and looked beautiful. Their approach stood out because they designed lamps that fit modern homes and offices.

Their first product had a clean, simple design. It delivered the needed 10,000 LUX brightness while looking like a stylish desk accessory. This fresh take changed the light therapy market, which had always put function first.

Leong funded the company with her savings since she had no outside investors. She kept her corporate job while building the business. She handled everything herself—from helping customers to marketing—during early mornings and late nights.

The plan worked perfectly. Amazon sales took off quickly as positive reviews helped the company grow naturally. The company hit $1 million in sales fast, even while Leong kept her day job. These results showed she was right about modernizing light therapy products.

Sales kept growing, so Leong took a brave step to quit her corporate job and focus only on growing Circadian Optics. This choice led her to Shark Tank, where her powerful story and strong business numbers would soon catch the Sharks' attention and investment.

The Shark Tank Pitch That Changed Everything

The Shark Tank episode featuring Circadian Optics became a game-changing moment that helped the company reach its current multi-million dollar valuation. Amber Leong's compelling pitch did more than secure funding – it became one of the show's true success stories.

Original ask and company valuation

Amber Leong stepped into the Shark Tank with a bold request: $750,000 for a 10% stake in her company. This valued Circadian Optics at $7.5 million. She backed up this ambitious number with solid financial data. The company had made $7.4 million in lifetime sales since 2016, with $4 million coming from 2018 alone. Her projections showed 2019 sales would hit $5.6 million.

The numbers told a compelling story about Circadian Optics' potential. Each product sold for $57.99 with an impressive 70% profit margin. The company wasn't just making money – it was thriving. Leong made it clear she wanted strategic collaborations more than just capital investment.

Shark reactions and emotional impact

Leong's personal story fascinated the Sharks even more than her financial success. The mood in the Tank changed as she shared her immigration story and health challenges. Mark Cuban couldn't hide his emotions when he told her: "You represent why we all do this show… it doesn't matter where you come from. If you put your mind to it, anything is possible".

The room grew silent as Leong revealed how her parents gave up their retirement savings to send her to America. She then shared her battle with Toxic Shock Syndrome, which left her with just a 50% chance to live. Her powerful story and business skills led to something unusual – the Sharks started teaming up to invest.

Final deal with Mark Cuban and Lori Greiner

Two partnership offers emerged after Leong's presentation:

  1. Mark Cuban and Lori Greiner offered $750,000 for 20% equity
  2. Barbara Corcoran and Kevin O'Leary matched with a similar $750,000 for 20% offer

Cuban and Greiner's offer stood out because they added a $50,000 gift for Leong's parents. This kind gesture honored their sacrifice in funding her American education. Leong later shared: "Lori and Mark were my target Sharks… They were so generous to make an offer to my parents".

The final $3.75 million valuation was lower than Leong's $7.5 million ask. Yet she happily accepted the deal, knowing the value of working with her preferred Sharks. As she closed the deal, her words touched everyone: "I never dreamed this big. I am just a girl from a small town in Malaysia".

Leong managed to keep close contact with both Cuban's and Greiner's teams after filming. This set the stage for Circadian Optics' expansion phase that would boost its net worth over the next several years.

What Happened After Shark Tank

Circadian Optics turned their memorable Shark Tank appearance into a genuine entrepreneurial success story. The brand cemented its place in the wellness technology market quickly.

Sales growth and online traction

The Shark Tank effect boosted Circadian Optics' financial performance remarkably. The company generated about $4 million in annual revenue after the show. Their impressive 70% profit margins caught the attention of consumers and investors.

The pandemic created unexpected momentum for the company. People stuck at home during lockdowns showed greater interest in light therapy solutions. This timing worked perfectly for Circadian Optics because more customers needed help with their mental health and disrupted sleep cycles.

Retail expansion: Amazon, Walmart, Best Buy

The company expanded its retail footprint beyond its original direct-to-consumer approach. Their products moved from exclusive online sales to major retail stores through smart placement strategies.

Amazon became their most successful platform. Thousands of customers left positive reviews about improved mood and energy levels. Their popular Lumos 2.0 lamp earned 4.6 stars from more than 6,300 buyers. The company made its light therapy lamps available to more people through Walmart and Best Buy.

Acquisition by Thrasio and business evolution

Thrasio's acquisition of Circadian Optics marked a major milestone. This company specializes in buying successful Amazon-based businesses that earn between $1 million and $100 million yearly. These numbers suggest Circadian Optics' strong market position.

The acquisition changed everything. The brand's website started directing visitors to Amazon, and their social media went quiet after January 2021. Amber Leong left the company around December 2021 to pursue other business ventures.

Circadian Optics now operates under Thrasio's umbrella as a leading light therapy brand. The business structure looks different today, but their products remain accessible to more people who need light therapy solutions.

What Makes Circadian Optics Lamps Unique

Circadian Optics lamps stand out in the light therapy market with their unique design and powerful functionality. These elements have helped build the company's impressive net worth.

Design and esthetics for office/home use

Circadian Optics took a different path from the clinical-looking alternatives. The company created lamps that "work as great as they look". Each model showcases a bold, contemporary look that fits perfectly in modern spaces. Amber Leong's experience while working in Minnesota showed her that existing light therapy products were "a total eyesore". This pushed her to design lamps people would love to display on their desks.

Health benefits of circadian lighting

The lamps provide four main benefits that help with common wellness issues:

  • Sleep regulation that keeps 24-hour cycles healthy
  • Mood improvement through better brain chemistry
  • Energy boost to curb fatigue
  • Focus increase from better alertness

These benefits come from specific technical features: 10,000 Lux brightness, 5500K full-spectrum light, and UV-free LEDs that last 50,000 hours.

Comparison with other light therapy lamps

The stunning looks make Circadian Optics unique. Lab tests show their lamps perform differently across models. The Lumine keeps color temperature closest to the ideal 5500K, matching natural noonday sun. On top of that, these products have minimal flicker, and the Lumine handles glare better than other models. The prices are budget-friendly compared to high-end options that cost substantially more.

Conclusion

Circadian Optics' projected net worth of $9-10 million by 2025 shows evidence of entrepreneurial vision that shaped its remarkable experience since its Shark Tank appearance. Of course, Amber Leong delivered a compelling pitch with strong financials and her moving personal story, which created the perfect foundation for one of the show's genuine success stories. She proved strategic by accepting the $750,000 investment from Mark Cuban and Lori Greiner for 20% equity, even though she adjusted her original valuation downward.

The company made its mark by combining medical effectiveness with esthetic appeal to fill a vital market gap. Circadian Optics understood that light therapy devices should complement modern spaces instead of looking like clinical equipment. This insight paired with impressive profit margins and retail expansion caught Thrasio's attention—a most important validation of the business model.

The light therapy market keeps growing steadily and should reach $250 million by 2033. Remote work expansion, better awareness of seasonal affective disorder, and focus on mental health solutions ensure continued demand for these products.

Leong has moved on to new ventures while the Circadian Optics brand holds its market position under Thrasio's ownership. This soaring win shows how personal challenges can spark innovative solutions that build substantial business value. The experience of a "girl from a small town in Malaysia" who built a multi-million dollar company reshapes the scene of entrepreneurship when vision meets the right chance.

FAQs

Q1. What was the outcome of Circadian Optics' appearance on Shark Tank?

Circadian Optics secured a $750,000 investment from Mark Cuban and Lori Greiner for a 20% stake in the company. The deal also included an additional $50,000 gift for the founder's parents.

Q2. How has Circadian Optics performed financially since its inception?

Circadian Optics has demonstrated impressive financial growth, with lifetime sales reaching $7.4 million and annual revenue of approximately $5 million. The company maintains strong profit margins, contributing to its steady increase in valuation.

Q3. What makes Circadian Optics lamps unique in the light therapy market?

Circadian Optics lamps stand out for their contemporary design that complements modern home and office environments, while still providing effective light therapy. They offer 10,000 Lux brightness, 5500K full-spectrum light, and are designed to improve sleep, mood, energy, and focus.

Q4. How has the company evolved since its Shark Tank appearance?

Following Shark Tank, Circadian Optics expanded its retail presence to major platforms like Amazon, Walmart, and Best Buy. The company was later acquired by Thrasio, a firm specializing in purchasing successful Amazon-based businesses, marking a significant milestone in its growth.

Q5. What is the projected market growth for light therapy products?

The light therapy lamp market is expected to experience substantial growth, with estimates suggesting it will reach $250 million by 2033. Factors driving this growth include increased awareness of light therapy benefits, rising incidence of Seasonal Affective Disorder, and a growing focus on mental health solutions.