OnlyFans statistics show a massive platform with over 305 million registered users worldwide. The content subscription service attracts nearly one billion monthly website visits as of January 2024. This revolutionary force in the entertainment industry now holds an impressive $8 billion valuation.

The platform's earnings data tells quite an interesting story. More than 4.11 million creators call OnlyFans their home. A significant income gap exists among these creators. The typical OnlyFans creator makes about $150-$180 monthly. The platform's top 1% of creators generate 33% of all revenue. OnlyFans has distributed more than $5 billion to its creators since launch.

These numbers demonstrate the platform's substantial economic effect despite the earning disparities.

The sort of thing I love about these 2024 OnlyFans stats might surprise you. This piece dives deep into what makes top earners different from average creators and offers a detailed look at the platform's key metrics. These statistics paint a complete picture for anyone interested in the platform's economics or thinking about becoming a creator.

OnlyFans user and creator growth statistics

OnlyFans stands out as one of the fastest-growing platforms in the digital world. This subscription-based content platform has shown incredible user growth rates, especially when dealing with both consumers and content creators between 2019 and 2023.

User growth from 2019 to 2024

The platform's user base has grown at an amazing pace over five years. What started as a modest 13.5 million registered users in 2019 turned into an incredible 509.63% increase by 2020, reaching 82.3 million users. The global COVID-19 lockdowns played a big role in this surge as people consumed more digital content.

The numbers kept climbing steadily:

  • 2021: User base expanded to 188 million (128.43% increase)
  • 2022: Reached 239 million users (27.13% growth)
  • 2023: Climbed to 305 million users (27.20% increase)
  • 2024: Most recent data shows further expansion to 377.5 million (24% growth)

The platform achieved an incredible 2,159.26% growth in its user base from 2019 to 2023. The platform added 66.22 million new fans in 2023 alone. OnlyFans' status as a digital powerhouse became clear when it recorded about one billion monthly website visits in January 2024.

Creator growth and approval rates

The platform's creator base grew just as impressively. Starting with 348,000 creators in 2019,

OnlyFans expanded to:

  • 1.618 million in 2020 (365.52% increase)
  • 2.161 million in 2021 (33.51% growth)
  • 3.182 million in 2022 (47.23% increase)
  • 4.118 million in 2023 (29.39% growth)
  • 4.6 million in 2024 (13% increase)

These numbers show an impressive 1,083.91% total creator growth over five years. The platform's approval process remains strict. Recent data from February 2025 shows that out of 179,522 creator account applications, only 36% got approved.

Monthly approval rates in 2024-2025 show consistent screening:

Month

Applications

Approval Rate

Feb 2025

179,522

36%

Jan 2025

214,132

34.5%

Dec 2024

175,780

35%

Nov 2024

180,488

35%

This careful selection process shows OnlyFans' steadfast dedication to platform standards, especially for age verification and content guidelines.

Fans-to-creator ratio explained

The platform's most interesting statistic might be its fans-to-creator ratio. Latest data shows 74 fan accounts exist for every creator account. This number dropped slightly from 75:1 in earlier reports.

What it all means is simple. About 1.5% of total accounts create content for the vast majority of users. This creates big earning opportunities for creators who can connect with the large audience base.

The ratio helps explain why some creators earn so much more than others. Each creator has dozens of potential subscribers, so successful content producers who attract and keep fans can earn substantial revenue. But it also shows why many creators struggle – they face tough competition in this creator-rich environment.

OnlyFans managed to keep its 80:20 revenue split with creators throughout this growth period. This model lets the platform generate substantial revenue while creators retain their earning potential.

How much do OnlyFans creators really earn?

The true picture of OnlyFans earnings shows huge gaps in creator income. Recent onlyfans statistics show that the average creator earns just $150-$180 per month. Only a small percentage of accounts make incredible amounts of money. This shows a classic power-law distribution where a minority of creators see most of the success.

Top 1% vs average creator income

The difference between top earners and average creators on OnlyFans is eye-opening.

The platform's income distribution follows a steep curve where:

  • The top 1% of creators earn approximately 33% of all platform revenue
  • The top 10% of creators make 73% of total earnings
  • About 83% of creators make less than $100 per month

So, most creators earn nowhere near what media headlines suggest. The median OnlyFans income ranges between $150-$180 monthly, adding up to about $2,160 yearly. This is tiny compared to the average U.S. salary of $59,428 per year.

Creators need to make at least $6,000 monthly to join the top 1%. The top 0.1% make more than $100,000 per month. Just 300 people—the top 0.1% of creators—earn over $1 million each year.

OnlyFans earnings statistics by gender

Gender plays an important role in OnlyFans earnings potential.

Female creators do better than male creators:

  • Female creators earn 78% more than male creators on average
  • Women make up 85% of the top 10% of earners on the platform
  • All the same, men make up about 25-30% of the highest-earning creators

This gap exists because about 77% of OnlyFans users are male. This creates more demand for female-produced content. Female creators typically earn $1,000-$3,000 monthly. Male creators average $100-$300. Some successful male creators can make up to $50,000 monthly.

How much do OnlyFans top earners make?

Top OnlyFans creators' earnings reach amazing levels. Here are some top earners:

  1. Blac Chyna made around $20 million monthly with a $19.99 subscription fee
  2. Cardi B earned about $9.2 million monthly despite posting rarely
  3. Bella Thorne made $1 million in her first 24 hours

Other top creators show the platform's earning potential. Iggy Azalea ($48 million estimated total), Bhad Bhabie ($59 million), and Tyga ($32 million) are prime examples. These huge earnings usually come from creators who already have fame and large social media followings.

Miss Swedish Bella (Monica Huldt), who earns $750,000 yearly, told Business Insider: "I would never advise someone doing it if they only wanted to do it like two days a week or something. It's not a part-time thing".

Earnings from subscriptions, tips, and custom content

OnlyFans creators make money through several channels:

  • Subscription fees: Range from $4.99 (minimum) to $49.99 (maximum) monthly
  • Tips: Fan payments starting at $5 minimum
  • Pay-per-view (PPV) content: Extra payments to access locked posts
  • Custom content: Made-to-order content at premium prices

Chat messages bring in nearly 70% of earnings, while subscriptions only account for 4.11%.

OnlyFans takes a 20% cut of all transactions. Creators keep 80% of their gross earnings. A $10 subscription gives the creator $8, and a $100 tip nets them $80.

Success on OnlyFans depends on content quality, posting frequency, marketing strategy, audience engagement, and niche selection. This explains why few creators make big money despite the platform's profitability.

Income distribution: Who earns what on OnlyFans?

OnlyFans statistics show a clear picture of income inequality across the platform. A small group of creators takes most of the revenue. This follows a classic power-law pattern. Most content producers make modest earnings, which challenges the common belief that OnlyFans leads to wealth.

Average monthly income for creators

Most OnlyFans creators make between $150 and $180 per month. This adds up to about $2,160 yearly. These numbers are nowhere near what mainstream media stories suggest about OnlyFans millionaires. The average creator's earnings make up less than 4% of a typical American's yearly salary of $59,428.

The numbers tell an even more uneven story. A typical OnlyFans account has about 21 subscribers. At the usual subscription rate of $7.20, creators don't make much monthly after the platform takes its 20% cut. These numbers explain why many creators find it hard to make good money.

OnlyFans works better as extra income than a full-time job for most creators. While some top accounts make headlines with huge earnings, they're rare exceptions rather than the norm.

Earnings brackets: $0-$100, $100-$1K, $1K+

OnlyFans income breaks down into these groups:

  • $0-$100 monthly: About 83% of all creators fall here. Many accounts in this range have few or no subscribers because they don't market themselves well or post regularly.
  • $100-$1,000 monthly: Around 16% of creators earn this much. These content makers usually post regularly and talk to their fans but still find it hard to earn more.
  • $1,000+ monthly: Only 1% of creators earn over $10,000 monthly. The top 0.1% make an average of $146,881 each month. This small group takes 76% of all platform earnings.

The gap gets bigger at the top. The platform's top 1% of creators get 33% of all money, while the top 10% receive 73% of total earnings[172]. These numbers show why looking at averages doesn't tell the whole story.

Why most creators earn less than $200/month

Several reasons explain why most OnlyFans creators don't make much money:

Getting noticed is the biggest problem. New creators often stay hidden without a fan base or good promotion across other platforms. Many accounts can't get enough subscribers to make real money.

Posting schedules matter a lot. Creators who don't post often lose subscribers to more active accounts. About 83.3% of payments happen within two days after subscribing. This shows how important it is to keep new subscribers interested right away.

Fan interaction plays a vital role. Only 17.19% of subscribers start conversations with creators. Direct messages bring in more money than subscriptions alone. Creators who don't talk with their audience miss out on making more money.

Marketing costs versus subscriber revenue creates tough math. Creators make about $2.06 per subscriber on average. They need to keep marketing costs very low to make a profit, which most find hard to do.

Success on OnlyFans requires treating it like a real business, not just a side project. Creators who post regularly, market smartly, and talk with their subscribers might move up to higher income levels, but it's still a tough road for most.

Demographics that shape OnlyFans earnings

Demographics on OnlyFans play a big role in earnings. The platform shows clear patterns based on gender, age, and location. These factors help us learn about why some creators make good money while others don't do as well.

Gender breakdown of creators and users

The numbers tell an interesting story about who makes and buys content on OnlyFans. Approximately 70% of creators identify as female, while 29% identify as male. The user base looks quite different – male users constitute between 66-80% of the total audience. This split shapes how money flows on the platform.

The numbers speak for themselves. Female creators earn about 78% more than their male counterparts on average. This happens because the mostly male audience just needs more female-created content. Female creators also tend to have more followers – 1,500 subscribers compared to 800 for male creators.

Male creators have found their own sweet spots too. They do well in fitness, gaming, photography, and cooking. These niches let them charge premium prices. The platform's creator base is diverse – 10% of creators identify as LGBTQ+.

Age groups of creators and subscribers

Let's look at how different age groups use OnlyFans:

  • 25-34 years: The biggest group at 31.25%
  • 18-24 years: Right behind at 29.64%
  • 35-44 years: Makes up 17.30% of users
  • 45-54 years: Has 10.70% of users
  • 55-64 years: Takes up 6.79% of users
  • 65+ years: Represents 4.33% of users

The average creator is 29 years old, with most between 20-35 years. The average subscriber is 37 years old. People who pay for subscriptions usually fall in the 35-44 age group.

Young creators make content for older subscribers who have more money to spend. The age gap creates an interesting dynamic. Male creators average 32 years of age compared to 28 for female creators. Women seem to start their OnlyFans journey earlier.

Top countries by user and creator count

Location matters a lot for earnings potential. The United States leads OnlyFans usage with about 39-51% of all platform traffic. Next come the United Kingdom (4-7%), Canada (3-5%), Germany (3-3.5%), and Australia (2.7-3%)[202].

43.15% of content producers live in the United States. This shows America's strong presence in both making and buying content. Among female creators, 85% call the United States home. About 70% of male creators live in North America.

Cyprus stands out with 3,850 female creators per 100,000 women. Australia follows with 1,852 and the United States with 1,817. These numbers show how cultural factors affect creator numbers more than market size.

Creators who target their content to the main user group – Western male subscribers aged 25-44 – often see better financial results. The platform's demographics paint a clear picture of who succeeds and why.

What makes top creators successful?

The most successful OnlyFans creators run their accounts like real businesses instead of side gigs. OnlyFans statistics reveal that successful creators consistently post high-quality content, execute strategic marketing campaigns, target specific niches, and maintain strong subscriber engagement. These elements set apart the platform's top earners from creators who struggle to make money.

Posting frequency and content quality

Regular content posting serves as the foundation for OnlyFans success. The platform's top performers create between 100-200 content pieces each week. They stick to schedules their subscribers can count on. These creators also buy professional gear—quality cameras, proper lighting, and editing tools—to make their visual content exceptional.

Quality content makes all the difference. Creators who produce high-resolution photos and professional edits can charge more for subscriptions. Model AG165 shows what's possible. She earned $36,500 in partner payouts because she consistently produced up to 200 weekly content pieces with stellar lighting and camera work.

Marketing and promotion strategies

OnlyFans doesn't have built-in discovery features, so creators must bring their own traffic.

The highest-earning creators build their audiences across multiple platforms:

  • Twitter/X leads social media traffic to OnlyFans at 75%
  • Reddit connects well with niche communities, especially when creators respond to comments
  • TikTok and Instagram help build broader audiences through teaser content

Mutually beneficial alliances with other creators open doors to new subscriber bases. Creator Rayna Rose launched her career through a revenue-sharing deal with a 3-year old creator.

Niche selection and audience targeting

With millions of creators on the platform, specialization matters. The most successful creators pick a defined niche rather than making generic content.

Some profitable niches include:

  • Fitness and wellness
  • Cosplay and themed content
  • Lifestyle and personal vlogs
  • Interactive, fan-driven experiences

A focused audience approach makes content creation and marketing more effective. Creators who know their ideal subscribers can tailor content to match specific interests. Analytics show that creators with specialized niches attract loyal subscribers who pay more.

Engagement through DMs and custom content

Direct messages drive much of top creators' revenue. Subscribers want more than content—they crave connection.

The best engagement approaches include:

  • Responding to messages (often with paid replies)
  • Making customized content at premium rates
  • Giving limited-time deals and exclusive perks

Chat messages make up 70% of creator earnings while subscriptions only account for 4.11%. This explains why successful creators balance personal interactions with regular content. Targeted engagement builds subscriber loyalty that leads to better retention and higher earnings.

Platform performance and traffic insights

OnlyFans platform statistics show remarkable engagement metrics beyond creator earnings and demographics. Recent onlyfans statistics reveal extensive user interaction, with the website drawing approximately one billion monthly visits in January 2024. These impressive numbers highlight the platform's substantial reach in the digital world.

Monthly traffic and session duration

OnlyFans traffic maintains strong numbers throughout the year with some natural fluctuations. The platform recorded 414.5 million visits in June 2025, after reaching 450.69 million visits in May.

User engagement metrics tell an equally compelling story. Users spend an average of 11 minutes and 24 seconds on the platform and view 4.2 pages per visit. These extended browsing periods demonstrate strong content engagement, which makes it a vital factor for onlyfans metrics when tracking audience retention.

Mobile vs desktop usage

Device usage patterns reveal users strongly prefer mobile access. The data shows 85.02% of all OnlyFans traffic comes from mobile devices, while desktops account for just 14.98%. This mobile-first trend remains consistent across countries.

Mexico tops the list with 91.81% mobile usage. Desktop usage varies by region, with Germany showing the highest desktop access at 21.36%. Creators can use this device distribution data to optimize their content for mobile viewing.

Top referral sources and social platforms

Traffic source analysis gives valuable insights for onlyfans earnings statistics. Direct traffic tops referral sources at 54.53%, with Linktr.ee following at 6.82%. Google (6.71%), Twitter's t.co shortener (4.82%), and Instagram (1.93%) complete the top external traffic sources.

Platforms like Instagram, TikTok, and Twitter/X play key roles in boosting visibility and engagement. These referral patterns help creators identify the most effective channels to maximize their onlyfans earnings.

Conclusion

The numbers behind OnlyFans tell an interesting story about creator economics in the content subscription world. The platform has grown rapidly to over 305 million users and supports more than 4.11 million creators. But the most eye-opening fact is the huge gap in earnings—the top 1% rake in a third of all platform revenue while average creators make just $150-$180 monthly.

This gap between big success stories and typical results challenges what many think about making easy money on OnlyFans. Most creators earn less than $200 each month. Yet the media loves to highlight exceptional cases like Blac Chyna's reported $20 million monthly earnings. The truth is simple: you need to treat content creation as a real business, not just a side gig.

The numbers show that your background makes a big difference in what you can earn. Female creators make 78% more than male creators, mainly because 66-80% of the platform's audience is male. Location is a vital factor too—creators from the United States lead in both numbers and earnings.

What makes some creators thrive while others struggle? The data points to four key factors: how often you post, content quality, smart marketing, and how well you connect with subscribers. The most successful creators don't just rely on subscriptions—they make almost 70% of their money through direct messages and individual-specific content.

OnlyFans reaches far and wide with about one billion monthly visits in January 2024. Users spend around 11 minutes per session. These impressive figures show great opportunities but also highlight how competitive the platform has become.

These statistics are both a warning and a guide to anyone thinking about OnlyFans as an income source. Yes, it is possible to succeed, but you need commitment, a solid plan, and realistic goals. The platform offers great earning potential, but that's mostly limited to creators who approach it like seasoned business professionals.

FAQs

Q1. Is OnlyFans experiencing growth or decline?

OnlyFans is experiencing significant growth. The platform has expanded from 13.5 million users in 2019 to 377.5 million in 2024, representing a 2,159% increase. Additionally, the number of creators has grown from 348,000 in 2019 to 4.6 million in 2024.

Q2. What is the average income for OnlyFans creators?

The average OnlyFans creator earns between $150 to $180 per month, which amounts to approximately $2,160 annually. However, this figure is heavily skewed by top earners, as about 83% of creators earn less than $100 per month.

Q3. How does gender affect earnings on OnlyFans?

Gender plays a significant role in earnings on OnlyFans. Female creators earn approximately 78% more than male creators on average. This disparity is largely due to the platform's user base being predominantly male (66-80%), creating higher demand for female-produced content.

Q4. What percentage of OnlyFans creators are considered top earners?

Only a small percentage of creators are top earners on OnlyFans. The top 1% of creators earn about 33% of all platform revenue, while the top 10% generate 73% of total earnings. To be in the top 1%, creators must earn at least $6,000 monthly.

Q5. What strategies do successful OnlyFans creators use?

Successful OnlyFans creators treat their accounts as serious businesses. They consistently post high-quality content (100-200 pieces weekly), execute strategic marketing campaigns across multiple platforms, target specific niches, and maintain strong subscriber engagement through personalized interactions and custom content.