Dr. Paul Saladino has amassed an estimated net worth of $2 million. His success makes him one of the most important medical influencers in the health and wellness industry. This controversial MD champions meat-based diets and has created a thriving online business empire that earns money through multiple channels.

His social media presence has reached remarkable heights. The numbers speak for themselves – around 2 million Instagram followers, 512 thousand TikTok followers, and a YouTube channel with 527 thousand subscribers. Some sources suggest his YouTube following might be as high as 993,000 subscribers.

These impressive follower counts have turned into substantial earnings. Revenue estimates show yearly earnings between $1,225,219 and $1,497,490. Monthly, he pulls in between $22,410 and $32,120, while his weekly income ranges from $5,603 to $8,030.

This piece dives into Saladino's path to wealth creation. We analyzed his diverse income streams from his supplement business to social media earnings and book sales. The story also covers how his controversial stance on carnivore diets has shaped his business ventures through the years.

Paul Saladino Net Worth in 2024

Dr. Paul Saladino's net worth stands at $2 million in 2024, according to multiple reliable sources. His wealth comes from a mix of roles as a physician, author, podcast host, and social media entrepreneur.

Estimated range and sources

News Unzip and Fame Mingles put Dr. Saladino's net worth at $2 million. His resilient financial portfolio generates between $276,910 and $398,050 yearly across all revenue streams. These numbers reflect his social media presence, engagement rates, and viewership statistics.

His monthly earnings show interesting fluctuations throughout 2024-2025:

Month

Estimated Monthly Earnings

September 2025

$22,410 – $32,120

June 2025

$22,930 – $32,830

March 2025

$23,200 – $33,430

January 2025

$24,720 – $35,510

November 2024

$23,210 – $33,480

October 2024

$22,670 – $32,570

Dr. Saladino's medical practice brings in $175,000 yearly. His YouTube channel adds another $10,000 monthly from ad revenue, which helps build his wealth steadily.

Comparison with previous years

Dr. Saladino's net worth has stayed stable from 2023 to 2024. Financial reports from 2023 also showed $2 million, which suggests he managed to keep his financial position strong while growing his public presence and business ventures.

His audience reach tells an impressive story. Social media following jumped from 3.2 million followers in late 2024 to 3.8 million by mid-2025. This growth relates directly to higher earning potential, especially for health and wellness influencers.

How accurate are these figures?

These net worth estimates come with some important notes. The numbers aren't official financial disclosures but estimates based on public data and industry standards. The algorithms that calculate these figures look at subscriber counts, viewership, engagement rates, and estimated CPM (cost per mille) rates that change by platform and country.

Dr. Saladino's complete financial picture has some missing pieces. His supplement company's profits and business valuations are "undisclosed in the public domain", yet they likely add substantial value to his overall wealth. Book royalties from his $14-15 books represent another income stream with unclear total impact.

The $2 million estimate appears reliable across sources, but Dr. Saladino's actual financial situation likely includes private assets, investments, and business holdings that public estimates can't fully capture.

How Dr. Paul Saladino Makes His Money

Dr. Paul Saladino makes money from several sources. His supplement company Heart & Soil brings in most of his income. He says about 80-90% of his earnings come from this business. Beyond supplements, he creates content, builds brand partnerships and offers professional services.

YouTube ad revenue and podcasting

Dr. Saladino has built a strong presence on YouTube where he teaches viewers about carnivore diets and health topics. His channel has grown to 527,000 subscribers, though some sources say it might be as high as 1 million. He mentions making "maybe $4,000 a month from YouTube ads". But tracking sites suggest his monthly YouTube earnings are between $6,410 and $11,280. His yearly earnings could range from $109,000 to $655,000.

He started his YouTube channel on November 1, 2017. Since then, his 1,912 videos have gotten nearly 300 million views. On top of that, he runs "The Fundamental Health" podcast. This podcast helps him share his ideas and brings in more viewers to his other platforms.

Instagram and TikTok brand deals

Social media is a big money-maker for Dr. Saladino. His Instagram handle "carnivoremd2" has about 2 million followers, and his TikTok account has over 512,000 followers. These platforms earn him between $15,240 and $20,840 each month. Most of this comes from working with brands and creating sponsored content.

You'll often see him without a shirt in his videos. This has become part of his brand and helps him stand out among health influencers. Brands love working with authentic personalities who have engaged followers. Both his Instagram and TikTok accounts have been banned once. This shows the challenges that controversial health influencers sometimes face.

Book sales and speaking engagements

Dr. Saladino's books "The Carnivore Code" and "The Carnivore Code Cookbook" add to his income through royalties and advances. These books boost his credibility and bring in passive income alongside his other revenue streams.

He's a regular guest on prominent podcasts like "The Joe Rogan Experience," "The Dr. Gudry Podcast," "The Minimalists," and "The Ben Greenfield Fitness Podcast". He also speaks at health events like the Biohacking Conference, where he can charge high fees as an expert.

Medical practice and consulting

Dr. Saladino keeps his double board-certified MD credentials even though his business ventures make up most of his wealth. We don't know exactly how much he makes from his medical practice. But to name just one example, Dr. Shawn Baker, another well-known carnivore diet doctor, charges $100 for 30-minute consultations.

Dr. Saladino cooperates with other carnivore diet influencers too. He owns Heart & Soil with Brian Johnson (known as "Liver King"). He's also an "adventure buddy" of Anthony Gustin, who founded Perfect Keto. These relationships help him reach more people and create new business opportunities beyond his practice.

Heart & Soil: The Supplement Empire

Heart & Soil stands as the life-blood of Dr. Paul Saladino's financial empire and generates the bulk of his multi-million dollar net worth. The supplement company grew faster than expected to reach approximately $50 million in revenue. This remarkable achievement happened in just three years of operation, making it his most profitable business venture.

Founding the company

Dr. Saladino launched Heart & Soil in 2020 after spotting a gap in the wellness market. He created a supplement line to deliver these benefits in convenient capsule form because modern diets lack nutrient-dense organ meats.

His medical background added credibility, but the company's explosive growth came after years of preparation. CEO Dean Brennan explains this success: "Our founder had a very large audience with high trust before the business started". Brennan refers to Saladino's four years of building "earned attention" through podcasts and social media before launch.

Product line and pricing

The company produces freeze-dried organ supplements from grass-fed, grass-finished cattle. These animals come from regenerative farms in New Zealand and the United States.

Their product line has:

  • Single organ supplements (liver, heart, kidney)
  • Specialized stacks targeting specific health concerns
  • Combination formulas with multiple organs

The premium positioning reflects in their pricing, with products averaging $66.78. The Allergies Stack at $260 and the Prenatal Health Stack at $223 lead their sales. Their unique freeze-drying process preserves nutritional integrity while making the supplements taste-free.

Role of Liver King and their split

Brian Johnson, known as "Liver King," brings an interesting dimension to Heart & Soil's business structure. Saladino's partnership with Johnson created a powerful marketing duo that combined their audiences effectively. Johnson's primal lifestyle advocacy and raw meat consumption went together with one another with Saladino's medical credentials.

This partnership pushed Heart & Soil into the spotlight, with some sources suggesting annual revenues up to $100 million. The relationship faced challenges after Johnson admitted to steroid use despite claiming his physique came from his ancestral diet. A $25 million lawsuit from customers followed but was eventually dropped.

Controversies around raw organ supplements

Medical establishments have raised concerns about the supplement line. Critics highlight potential risks of consuming raw or undercooked meat products, even in supplement form. Of course, Dr. Saladino's change away from the strict carnivore diet in 2024 raised eyebrows. He cited sleep disturbances and heart palpitations, which questioned the effectiveness of his promoted lifestyle.

Competing physicians have challenged the scientific basis behind organ supplement claims. One critic observed that "Saladino loves to pander to the anti-medicine crowd with the trope that doctors don't learn the root cause of disease". This suggests the business model relies in part on undermining conventional medicine.

The Rise of CarnivoreMD on Social Media

Dr. Paul Saladino's rise to fame and fortune started with social media. His controversial health claims and unique content style as CarnivoreMD helped him build a massive audience that accelerates his growing net worth.

Growth on Instagram, YouTube, and TikTok

Dr. Saladino's digital presence stands out. His Instagram following reached 2 million by late 2024, while his TikTok channel grew beyond half a million followers. His YouTube success hit 1 million subscribers with almost 300 million views across 1,912 videos.

The YouTube channel started on November 1, 2017, and keeps growing steadily. Recent numbers show 200,000-400,000 daily views. These views bring in $51 to $1,900 each day, adding a steady stream to his income.

His content has a unique visual style. He appears shirtless in many videos, creating a distinct look that showcases his physical fitness as proof of his dietary beliefs.

Viral content and controversial claims

Dr. Saladino's strategy relies on bold health claims that challenge traditional medical advice. Both his Instagram and TikTok accounts faced bans once, which suggests how controversial his content can be.

His videos champion an animal-based diet, which he calls "centered around consuming the most optimal foods for humans….meat, organ, fruit, honey, and raw dairy". He caught people's attention when he shared how this diet helped cure his childhood allergies, including asthma and eczema.

A video he posted in May 2024 about raw dairy for infants sparked major debate. It reached over 90,000 views before being taken down after intense criticism. This bold content keeps driving engagement, whatever medical experts say.

Collaborations and media appearances

His popularity exploded after his 2020 appearance on Joe Rogan's podcast. He's an "adventure buddy" with fellow carnivore diet influencer Anthony Gustin, showing how strategic collaborations boost their reach.

His influence extends beyond social media. Luxury grocery chain Erewhon Market worked with him in 2023 to create the "Raw Animal-Based Smoothie" for $19.00. In an unexpected move, he interviewed United States Secretary of Health and Human Services Robert F. Kennedy Jr. at the White House in May 2025. The two made headlines when they drank shots of raw milk during the interview, strengthening his position in controversial health circles.

From Carnivore to Controversy: Public Perception

Dr. Paul Saladino built a fortune from carnivore diet advocacy, but his public image took a dramatic turn as medical criticisms grew and his dietary practices evolved.

Criticism from medical community

Medical experts have strongly challenged Saladino's promotion of a diet that lacks scientific backing. Most healthcare professionals now call the carnivore diet a "fad diet" without research proving it works.

Major health organizations warn that eliminating entire food groups leads to nutrient deficiencies. On top of that, experts have labeled his diet promotion "incredibly unethical". The approach directly conflicts with proven dietary guidelines that recommend fruits, vegetables, and whole grains.

Shift away from strict carnivore diet

The story took an unexpected turn when Saladino abandoned his strict carnivore regimen in 2020. His body showed clear warning signs – sleep problems, heart palpitations, muscle cramps, and lower testosterone levels.

He later admitted that "long-term ketosis is probably not a great thing for most humans". This revelation led him to add honey and fruit to his meals. His current diet includes about 300 grams of carbohydrates each day.

Public backlash and bans on platforms

Social media platforms have taken action against Saladino's controversial content, with both his Instagram and TikTok accounts facing one-time bans. His raw milk video for infants from May 2024 created significant controversy, reaching 90,000 views before platforms removed it. Medical authorities continue to caution people about unpasteurized dairy products' serious health risks.

Conclusion

Dr. Paul Saladino has built a remarkable fortune through his controversial carnivore diet advocacy, with a net worth of about $2 million. His supplement company Heart & Soil serves as his main income source and generates 80-90% of his earnings.

The company grew rapidly to reach $50 million in revenue in just three years. His massive following on Instagram, YouTube, and TikTok has created substantial extra income through ad revenue and brand deals.

The complex relationship between controversy and profitability in the health influencer space becomes clear through his story. Medical professionals criticized his dietary recommendations as potentially harmful and lacking scientific evidence. These controversies accelerated his popularity and business growth. Saladino later added honey and fruit to his regimen after experiencing health issues, yet continued marketing organ meat supplements.

His business model shows how he turned medical credentials into marketing authority while promoting ideas that went against mainstream medical consensus. His success shows the lucrative opportunities available to health professionals who use their credentials in controversial spaces, whatever the scientific backing.

His story serves as a perfect example of modern entrepreneurship. Social media influence, provocative claims, and mutually beneficial alliances can create multi-million dollar empires quickly. People may see him as an innovative health pioneer or a controversial figure, but his financial success remains clear. The digital world has made attention one of the most valuable currencies today.

FAQs

Q1. Is Paul Saladino still practicing medicine?

While Dr. Saladino has board certifications in psychiatry and functional medicine, his current focus appears to be on his supplement business, content creation, and health advocacy rather than traditional medical practice.

Q2. Why did Paul Saladino modify his strict carnivore diet?

Dr. Saladino adjusted his diet after experiencing issues like sleep disturbances, heart palpitations, and decreased testosterone levels. He now includes some carbohydrates, such as honey and fruit, in his diet.

Q3. What is Paul Saladino's main source of income?

The majority of Dr. Saladino's income, approximately 80-90%, comes from his supplement company Heart & Soil, which he co-founded and has rapidly grown to generate substantial revenue.

Q4. How has social media contributed to Paul Saladino's success?

Social media has been crucial to Dr. Saladino's rise, with millions of followers across platforms like Instagram, YouTube, and TikTok. This large audience has directly fueled his business growth and income through ad revenue and brand partnerships.

Q5. What controversies has Paul Saladino faced regarding his dietary advice?

Dr. Saladino has faced criticism from the medical community for promoting a diet lacking scientific evidence and contradicting established dietary guidelines. His controversial content has occasionally resulted in temporary bans on social media platforms.